All Good Things Take Time

Wednesday September 26, 2018

All Good Things Take Time

There’s a blurry line I often straddle between striving to get as many things (all the things) done as possible and not wanting to make a mistake. The two objectives seem like they’d exist well together, synergistically even, like two peas in the same dutiful pod. But at their core, the first is a matter of quantity and the latter of quality, and trying to achieve both simultaneously proves frustratingly inefficient. I know now that when I’m trying to plow through the sink full of dishes and water the houseplants and draft that email and change the sheets all before 3:30p - a totally arbitrary deadline that I’ve imposed on myself, naturally - I’ll undoubtedly grab a knife only to find bits of crusty avocado, step in that puddle I’ve made from sloshing water into the dracaena, catch a mindless typo, realize I’ve forgotten the pillowcases.

That darn cliche is too true: haste makes waste. And every good thing takes time.

It’s a truth that applies whether we’re talking about sweeping the floors, developing a dynamic team, or crafting a beautiful clutch - every worthwhile outcome requires forethought, thoroughness, and intentionality. In the things that matter, quality must trump quantity every single time. When we brought The Everything Clutch to life, a story you can read about in full here, the details were paramount, not a single one insignificant. We spent months scouring DTLA for the perfect zipper (the kind that pulls snag-free), the perfect textured fabric (natural but not grainy), the perfect printing and sewing partners (equally passionate about said details), and were relentless until each piece was just right. We landed on three designs, each clutch hand sewn with lovely cotton twill on one side and luxurious faux leather or suede on the other, and introduced textiles to our line with a product we could stand behind. No shortcuts, no compromises.

It’s a mindset we want to bring to all that we do both in business and at home; shorten the checklists and simplify the offerings, but carry out each one with unwavering light, love and integrity. If we can measure twice and cut once, perhaps we can circumvent some of the haste and waste so pervasive in our (too) busy lives. And if all good things take time, like building endurance or forming deep friendships, let’s not rush the process.

because less is more,