Our Story

We create elevated goods for everyday rhythms: gifting well and gathering often. With every collection release, our hope is to encourage togetherness in life’s most joyous and hardest moments. The perfect card, the thoughtful gift - these are simple ways to care for our people and we're here to make it easy.

Pat Shen launched Our Heiday’s first collection in 2014 after leaving two years of law school behind. With no formal art training and desperation for a creative release, she pursued her love of design organically, picking up a paintbrush for the first time in ten years. From that first collection in her downtown LA apartment, Our Heiday quickly became known for its painterly and warm, yet refined and modern aesthetic - the ability to merge beauty and connection. We can be found in small shops throughout the country and select shops internationally, including our very own brick and mortar, Sidebloom, which opened in 2022. Corporate partnerships have included collections at Anthropologie, Paper Source, and Blue Sky planners at Target nationwide. Our Heiday is proudly a woman-owned and women-led company with an amazing, small team based in Glendale, CA.

Heiday (a play on "heyday") is named after Pat's mom and her four aunts whose Korean names all begin with "Hei." She's so grateful to their father, her grandfather, who encouraged and fostered the arts, building a painting room in their home - a rare pursuit in post-war Korea. Together, they've exemplified how love gives, conviction sustains, and creativity is a requisite to living.